Melissa Koch

Melissa Koch is the Vice President of Business Development at rewardStyle, a prominent platform that enables influencers and bloggers to monetize their content through affiliate marketing. Under her leadership, rewardStyle has significantly impacted the retail industry by empowering content creators to generate revenue from their online presence. The company has evolved into LTK (formerly rewardStyle), driving nearly $5 billion in annual sales and partnering with over 8,000 retailers and 1 million brands globally.124

In her role, Melissa Koch is responsible for developing strategic partnerships and expanding the company's influence within the digital marketing landscape. She is recognized for her strong business acumen and has contributed to the professionalization of content creation as a viable career path for many individuals.13 Her efforts align with rewardStyle's mission to connect brands with influencers effectively, thereby enhancing the overall shopping experience for consumers.24

Koch's background includes extensive experience in business development and a deep understanding of the influencer marketing ecosystem, which has been crucial in navigating the challenges posed by evolving social media platforms.2