Melissa Kniceley

Melissa Kniceley is a highly accomplished professional with a diverse background in marketing and sports management.

She earned a Bachelor of Business Administration (B.B.A.) in Marketing and a Bachelor of Applied Science (B.A.Sc.) in Sports and Recreation Management from James Madison University - College of Business.

Currently, Melissa serves as the Associate Director of Search Engine Marketing (SEM) at Merkle, a prestigious role indicative of her expertise and experience in the field.

Prior to her current position, she held various roles at Merkle, including Senior Manager, Manager, Associate Manager, Senior Analyst, and Analyst in the SEM department.

Her early career involved internships and positions that honed her marketing skills, such as serving as an Athletics Business Office Intern at James Madison University and working as a Brand Ambassador at GMR Marketing.

Melissa's well-rounded experience includes a stint as a Marketing Intern at ISlide, Inc., participation in the Marketing Department at Fredericksburg Field House, and managing Informal Recreation at James Madison University.

She also gained valuable insights from an Externship at Dynamic Web Solutions, LLC.

With a solid educational foundation and a progressive career trajectory, Melissa Kniceley exemplifies a driven and accomplished professional in the realms of marketing and sports management.