Melissa Hariri

Melissa Hariri is the Vice President of Communications at Dine Brands Global, where she plays a pivotal role in shaping the company's communication strategies. With nearly two decades of experience in the field, she is adept at crafting narratives that resonate with both customers and stakeholders, ultimately driving business success.

Professional Background

• Current Role: Vice President, Communications at Dine Brands Global.
• Previous Experience:
  • Executive Director, Communications at Applebee's Neighborhood Grill + Bar (March 2020 - Present)
  • Director, Communications at Applebee's (October 2017 - March 2020)
  • Senior Manager, Communications at Applebee's (June 2016 - September 2017)
  • Other roles include Senior PR Manager at Cornerstone OnDemand and various positions in public relations agencies such as Zeno Group and Cohn & Wolfe.

Education

• Bachelor of Science (B.S.) from the University of Wisconsin-Madison.

Skills and Expertise

Melissa specializes in:

• Strategic communication planning
• Crisis management
• Social media community engagement
• Internal and external communications

Her leadership has been instrumental in enhancing the brand image of Applebee's and now Dine Brands Global, emphasizing innovative campaigns that connect with audiences effectively.1