Melissa Burdick

Melissa Burdick is a prominent figure in the e-commerce and digital marketing industry. She is currently the Co-founder and President of Pacvue, a position she has held since January 2018.1 Simultaneously, she serves as a Faculty Member at the Path to Purchase Institute, a role she took on in July 2018.1

Burdick has an extensive background in e-commerce and digital marketing:

1. She previously worked at Amazon for nearly a decade, holding various roles including Senior Product Manager of Display Advertising and Senior Program Manager of Online Advertising.1

2. Before co-founding Pacvue, she briefly served as the Co-founder and CEO of day1digital and Co-founder of Leigh & Burdick E-Commerce & Amazon Advisory in 2017.1

3. She also worked as the Vice President of E-Commerce at The Mars Agency from 2015 to 2017.1

Burdick is recognized as an expert in designing online and e-commerce marketing strategies.2 Her expertise has earned her several accolades:

1. She was selected as one of the winners of the Women of Excellence Awards by the Path to Purchase Institute in 2023.3

2. Burdick was nominated for the Best Entrepreneur - Computer Software (Up to 500 Employees) category in the Stevie Awards.2

Her educational background includes a Bachelor of Business Administration (BBA) degree with a major in Marketing from the Texas McCombs School of Business, which she attended from 1995 to 1999.1