Melissa Burdick

Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert

Melissa Burdick is an Innovative Business Strategist and eCommerce Thought Leader with over 16 years of experience in the ecommerce industry.

She specializes in helping brands develop ecommerce strategies to succeed in the online market.

Melissa was instrumental in launching the Consumer Packaged Goods (CPG) retail business on Amazon.com, building a profitable online business from the ground up.

She joined the Amazon Media Group at its inception and played a key role in launching the first vendor display ad, creating eCommerce ads, custom marketing programs for brands, and sponsorships that monetized various Amazon programs.

Melissa's skill set includes retail expertise, eCommerce knowledge, designing for the online shelf, P&L ownership, buying, vendor negotiation and management, go-to-market strategies, digital marketing, display advertising, and product management, all while effectively working cross-functionally.

She studied BBA in Marketing at the Texas McCombs School of Business and has been associated with various organizations where she held leadership positions such as Faculty Member at Path to Purchase Institute, Co-founder & President at Pacvue, Co-Founder & CEO at day1digital, and more, showcasing her diverse experience and expertise.