Melissa Brenner is a highly accomplished and experienced executive in the field of digital media and marketing. She is currently the Executive Vice President of Digital for the NBA, where she is responsible for spearheading the league's digital strategy and overseeing all aspects of the NBA's digital business. With over two decades of experience at the NBA, she has also held various other senior leadership roles, including Senior Vice President of Digital Media and Senior Vice President of Marketing.
Brenner earned her Bachelor of Arts degree from the University of Pennsylvania, and since then has been strongly involved in the NBA's marketing initiatives, including advertising, branding, and consumer products marketing. Her deep understanding of the NBA's brand and its fan base has made her a valuable asset for the league in driving growth and engagement across multiple digital platforms.
In her current role, Brenner's responsibilities include driving innovation across the NBA's digital ecosystem, such as social media, mobile apps, and streaming services. She is also focused on building partnerships with major technology companies and content creators to deliver new experiences for NBA fans. Under her leadership, the NBA has become a leading digital entertainment destination, with a massive global following across all age groups.