Melissa Bannon

Melissa Bannon is a senior executive at LG Electronics, currently serving as Vice President of Digital Transformation, Customer Experience & Ecommerce, and Department Leader.2 She is known for her creative and commercially-minded approach to business, with a passion for solving complex challenges.1

Professional Background

Melissa has held multiple executive positions at LG Electronics, showcasing her expertise in digital transformation and customer experience:

• Current Role: Vice President & Department Leader, DTC and Value Chain Innovation5
• Previous Position: Sr. Director of Customer Experience and Direct to Consumer Sales3

Her career trajectory demonstrates a focus on enhancing customer experience and driving digital innovation within the company.

Skills and Expertise

Melissa is recognized for her:

• Leadership in digital transformation initiatives
• Expertise in customer experience (CX) strategies
• Proficiency in eCommerce and direct-to-consumer sales
• Ability to drive actionable engagement and innovation6

Education and Early Career

Melissa holds a degree in creative writing, which she leveraged to enter the business world.3 This unique background likely contributes to her creative approach to solving business challenges.

Professional Engagement

Melissa is actively involved in LG's corporate initiatives, including:

• Participating in the LG Women's Affinity Forum, demonstrating her commitment to promoting diversity and inclusion within the organization6
• Contributing to LG's digital product development and customer experience strategies4

Her LinkedIn profile (username: melissa-bannon-9aaa852) reflects her current position and professional achievements at LG Electronics.1