Melissa Baldwin

Melissa Baldwin is a senior Retail Media executive at Google, where she has been working since mid-2020.13 As the Retail Media Lead, she oversees Google's big-box relationships for the retail media team.1

Key aspects of Melissa Baldwin's career and expertise:

Professional Experience

• Current Role: Senior Retail Media Lead at Google23
• Previous Experience:
  • Worked at Criteo as Senior Director of Retail Media1
  • Held positions at Liberty Media, Kohl's, and Westfield Malls14

Expertise and Achievements

• Over 10 years of experience in the retail media field1
• Trusted advisor to major retail leaders across North America, including Walmart, Best Buy, Roundel, and Nordstrom1
• Advocate for strengthening relationships between retailers and brands through transparency and technology1
• Led a North American sales team at Criteo, managing relationships with over 40 retailers and delivering double-digit growth1

Industry Impact

• Plays a key role in elevating the importance of retail media in the larger advertising ecosystem1
• Focuses on using technology to enable data sophistication, audience development, and advanced reporting and optimization1
• Pioneering leader in the Retail Media space with deep partnerships across major retailers3

Melissa Baldwin is based in the Greater Chicago Area and has over 500 connections on LinkedIn.3 Her expertise in retail media and her leadership role at Google position her as a significant figure in the evolving landscape of retail advertising and technology integration.