Melissa Baldwin

Melissa Baldwin has made her mark in the world of Retail Media, forging deep partnerships with major retailers such as Kohl's and Westfield Labs, as well as carving a path for herself as a successful leader and strategist to C-suite decision-makers. Her record of successes in managing P&L, Sales Leadership, Co-Op, and Customer Acquisition & Retention is unparalleled, contributing such strengths to Big Box Retail Google, where she currently brings her expertise to their Retail Media department. Her ability to build mutually beneficial alliances both externally and internally speaks to her inspirational leadership and drive for excellence across advertising space that includes Tech, Data, Audiences, Reporting, and Optimization. Baldwin is known as a public advocate of transparency in relationships between retailers and brands. Her distinctive strengths point to her core leadership capabilities, advertising expertise, and technical knowledge, along with her background in contracts, partnerships, and omnichannel media.