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Melissa Ashcraft
Director of Marketing Communications, Creative Business Unit at Wacom Technology Corporation
Melissa Ashcraft is a highly accomplished marketing communications executive with 10 years of experience specializing in areas like Marketing Communications, Consumer Product Launches, Strategic Planning, Social Media, Content Marketing, Project Management, Media/Channel Marketing, and Technology Sector.
She is renowned for her expertise in leading global and national marketing campaigns and product launches, excelling in digital marketing, content creation, and social media utilization.
Some of Melissa's notable achievements include doubling sales year over year through integrated digital marketing strategies at Wacom, leading teams through five large-scale product launches and surpassing objectives, achieving significant increases in social media engagement and followers, and managing top-ranked digital content accounts for key clients like Intel, Microsoft, and HP.
Her specialties include content marketing, social media strategy, global product launches, team leadership, community management, and event production.
Melissa's educational background includes a Master of Fine Arts in Creative Writing from Saint Mary's College of California and a Bachelor of Arts in English from San Francisco State University.
Throughout her career, she held various leadership positions at organizations like Wacom Technology Corp, CMD Agency, Back Fence PDX, Havas Agency, Multnomah County Libraries, Pepperdine University, Saint Mary's College of California, Random House, and Beck Ellman Heald.