Melissa Angle

Melissa Angle is a digital strategist with over 20 years of experience in news media and audience engagement. Currently, she serves as the Director of Audience Engagement and Optimization at Cox Media Group.1

Professional Background

Key Roles at Cox Media Group

• Director of Audience Engagement and Optimization: Leads digital, social, and distribution strategies across 20 media markets and 100+ news outlets, reaching more than 52 million Americans weekly1
• Director of Analytics and Audience Insights: Previously led digital, social, and business strategies using in-depth analysis and insights from a team of data scientists and analysts1
• Director of Audience for Fans 1st Media: Focused on growing audience for emerging digital platforms, including Rare, one of the fastest-growing shareable news sites in the United States1

Professional Strengths

Melissa's core competencies include:

• Audience growth and engagement
• Data-driven decision making
• Digital and content optimization
• Project management
• Data analysis and insights
• Digital strategies
• Collaboration and leadership2

Professional Philosophy

Her primary goal is to facilitate a culture of collaboration, emphasizing continuous testing, optimization, and iteration to empower data-driven business, digital, and audience decisions.12