Melanie Trudeau

Melanie Trudeau is a seasoned marketing professional with over 20 years of experience in the legal industry. She currently serves as the Executive Vice President of Client Relations at Jaffe, a full-service marketing and public relations agency dedicated to law firms and legal vendors.12

Professional Background

Melanie's career at Jaffe has been marked by progressive roles:

• Executive Vice President, Client Relations (June 2023 - Present)
• Vice President, Digital Marketing (May 2022 - June 2023)
• Director of New Business & Digital Strategies (June 2016 - May 2022)
• Digital Strategist (September 2013 - June 2016)2

In her current role, she oversees client relations, team management, and service delivery to Jaffe's clients.2

Expertise

Melanie is known for her expertise in:

• Digital marketing strategy
• Search engine optimization (SEO)
• Google Analytics
• Content marketing
• Social media marketing
• Client relations
• Business development2

She provides strategic marketing counsel to law firms nationwide, leveraging her extensive background to enhance their marketing efforts.1

Recognition

Melanie has been recognized for her thought leadership in the legal marketing field:

• National Law Review Go-To Thought Leader in 2019 and 2022, particularly for her articles on attorneys and digital media12

Education and Certifications

• BAH in English from Queen's University (1988 - 1992)
• Marketing Strategy Certificate from Cornell University (April 2023)
• Google Analytics certifications2

Speaking Engagements

Melanie is a frequent speaker at legal marketing events, presenting on topics such as:

• Data visualization
• Crisis communications
• Social media strategies
• Content marketing programs1

Her expertise and insights make her a valuable contributor to the legal marketing community.