Melanie Steude

Melanie Steude is a highly accomplished professional with a diverse background in marketing, business analytics, and shopper insights.

She holds a Bachelor's degree in Business Administration with a focus on Marketing from Boise State University. Additionally, she has pursued business studies at Seattle Pacific University and Idaho State University.

Melanie has held key positions at Impact Group, starting as a Sales Associate, Instructor and progressing to the role of Director Shopper Insights. Her contributions include serving as Vice President Analytics, Director of Marketing - Corporate, Director of Marketing - Special Projects, and Manager of Business Analytics.

Prior to her tenure at Impact Group, Melanie also gained valuable experience as a Sales Leader at Pier 1 Imports and in a sales role at Archiver's.

Melanie's expertise spans shopper insights, marketing strategy, business analytics, and leadership in various corporate settings.

Her educational background combined with her extensive experience in diverse roles at Impact Group showcase her strong foundation in marketing and business analytics fields.