Melanie Shreffler

Melanie Shreffler is the Vice President of Strategy & Cultural Insights at emaptiX Consulting. In her role, she leads strategic initiatives aimed at helping organizations reposition, innovate, and monetize their audiences by leveraging emerging cultural shifts. She is recognized as a "culture whisperer" and a brand builder, with a strong focus on consumer insights.12

Shreffler's expertise lies in understanding and capitalizing on trends that influence consumer behavior, enabling her to guide top companies in navigating complex market dynamics.1 Her professional background emphasizes a blend of strategic thinking and cultural awareness, making her a key figure in the consulting landscape.