Melanie Seddon is a seasoned marketing professional with a formidable background in cultivating brand identity, public relations, social media strategy, and partnership building. She is adept at marketing to millennials and Gen Z, and is a dynamic, results-driven leader with a knack for innovation and measurable performance outcomes. Skilled in developing digital marketing strategies, analyzing competitor and market trends, and creating winning promotional campaigns, Melanie has established herself as a leader who is driven by challenge and committed to furthering standards of excellence. Her expertise in marketing spans a cross-section of industries, including the fashion and music sectors, among others.

Melanie has garnered extensive experience in building and growing product awareness, securing brand loyalty, and achieving excellent business results in volatile, rapidly-evolving markets. With a proven record of accomplishment in event management, public relations, influencer management, and brand building, she is recognized as an industry leader in her field. Melanie has successfully managed multi-office teams with over twenty direct reports and is a respected leader and mentor.

Melanie's academic credentials include a Bachelor of Science in Textiles, Merchandising, and Design from the University of Rhode Island. She has held several leadership roles throughout her career, including the position of Vice President of Brand Marketing at TuneCore, Senior Director of Brand Marketing at TuneCore, Vice President of Brand Marketing at Occasion Brands, Director of Merchandising at Occasion Brands, Merchandising Manager at Occasion Brands, E-Commerce Manager at C. Madeleines, and Accessories Design Assistant at Amici Accessories Ltd.

Overall, Melanie Seddon is an accomplished marketing professional with a wealth of knowledge and experience in building brand identity and driving business results in fast-paced and competitive industries.