Melanie Rieger

Senior Director Marketing Communications Touchpoints at adidas
Summary
Melanie Rieger is a seasoned professional with over 10 years of experience in Brand Marketing across multiple channels.
She is passionate about maximizing consumer impact and driving growth, both at the team and individual levels.
With a diverse educational background that includes Ontological Coaching, Business Administration from Harvard Business School, Digital Marketing from Hyper Island, and International Management and Marketing from the University of Erlangen-Nuremberg, Melanie possesses a well-rounded foundation for her career.
Melanie has held significant roles in leading organizations, such as Senior Director Marketing Communications Touchpoints, Director Digital Marketing, and Director Retail Marketing at adidas.
Her experience also includes roles as Senior Retail Communication Manager, In-Store Communication Manager, and various marketing positions within other companies like NUREG, Procter & Gamble, and Red Bull.
Melanie's expertise extends to areas like Brand Coaching, Research Projects on Internationalization of IT Services, and Product Concept Creation.
She values the power of digital in driving change within Brand Marketing and the overall Marketing Mix, showcasing a keen interest in innovation and leveraging technology.
Melanie's career trajectory demonstrates her commitment to continuous learning and growth, evident in her varied roles and educational pursuits across different domains.