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Melanie Perkins
Co-founder & CEO at Canva
Melanie Perkins is an Australian technology entrepreneur known for her role as the CEO and co-founder of Canva, a highly successful online design platform. Born in 1987, she has become one of the youngest female tech unicorn founders, with Canva being valued at approximately $25 billion as of 2023.34
Early Life and Education
Perkins grew up in Perth, Western Australia, where she attended The University of Western Australia, majoring in communications, psychology, and commerce. During her time at university, she recognized the challenges students faced when learning complex design software like Adobe Photoshop. This observation sparked her entrepreneurial spirit and led her to drop out at age 19 to pursue her first venture, Fusion Books, alongside co-founder Cliff Obrecht.45
Career Journey
Fusion Books
In 2007, Perkins and Obrecht launched Fusion Books, an online platform that allowed students to create their own yearbooks using a simple drag-and-drop interface. This venture quickly became the largest yearbook company in Australia and laid the groundwork for their future project, Canva.46
Launching Canva
After years of pitching to investors and refining their ideas, Perkins and her team launched Canva in 2013. Despite facing initial skepticism and negative press, the platform gained traction and became a go-to tool for millions worldwide for graphic design.23 Perkins' vision was to simplify design processes, making them accessible to everyone without needing technical expertise.
Achievements
Under Perkins' leadership, Canva has grown exponentially, boasting over 15 million users across 190 countries. The company has also received significant funding from various investors and continues to innovate by expanding its features and capabilities.16 In addition to her business success, Perkins is recognized for her philanthropic efforts; she has pledged to donate a substantial portion of her wealth to charitable causes aimed at combating poverty.34
Recognition
Perkins has been featured on numerous prestigious lists, including Forbes' "World's 100 Most Powerful Women" and the Financial Review Rich List. As of 2023, her net worth is estimated at around $3.6 billion.46 She remains a prominent figure in the tech industry, inspiring many with her journey from a small startup to leading a billion-dollar company.
In summary, Melanie Perkins' innovative approach to design and relentless pursuit of making it accessible has transformed not only how individuals create visual content but also established her as a significant player in the global tech landscape.