Melanie Osborne

Melanie Osborne is an integrated marketing strategist with over 20 years of experience leading multi-disciplinary teams, both in-house and agency-side, to create purposeful brands and resonant communications.

In 2016, Melanie founded Legato Asia to assist organizations in navigating the complexities of digital transformation by clarifying purpose, defining client-centric value propositions, and crafting integrated communications that showcase brand stories effectively.

Her areas of expertise include Value Proposition Development, Messaging Strategy, Visual Identity Creation, Service Design, Integrated Marketing Strategy, Integrated Campaign Planning and Management, Website Design & Build, Content Creation, and Innovation Training & Workshops.

Melanie's educational background includes studying Marketing at the Institute Of Data & Marketing (IDM) and obtaining a Bachelors in Economics, Marketing, and Management from the University of Adelaide.

Throughout her career, Melanie has held various roles such as Founder and Managing Director at Legato Asia, Managing Director at Living Group, Independent Digital Strategy Consultant at MJM Consulting, and positions at companies like Turner, Eight Partnership, Isobar, Questex, Orange, Virgin Media, and I.T. Solutions, Inc.