Melanie Morris

Melanie Morris is currently the Director of Marketing, Demand Generation at Avalara, a position she has held since June 2022. Based in Seattle, Washington, she leads a team focused on acquisition strategies and demand generation campaigns across various market segments. Her role involves developing integrated marketing campaigns that align with buyer journeys through multiple channels, including digital advertising, events, and email marketing. Additionally, she manages the budget and pipeline while optimizing processes through data insights and reporting.12

Professional Background

Before joining Avalara, Morris served as the Head of Global Marketing Development, Demand Generation at Stripe from January 2021 to May 2022. In this role, she collaborated with cross-functional teams to create data-driven marketing strategies that significantly improved lead management and conversion rates.1 Prior to Stripe, she was a Senior Manager of Demand Generation at T-Mobile, where she developed sales development programs that generated substantial revenue growth and lead conversion improvements.13

Education

Morris holds a Bachelor of Arts in Business Management and Marketing from the University of Washington - Michael G. Foster School of Business. She has also earned certifications in Inbound Marketing and Email Marketing from HubSpot.1

Skills and Expertise

Her expertise lies in:

• Demand Generation: Developing strategies that drive customer acquisition.
• Integrated Marketing Campaigns: Creating cohesive marketing efforts across various platforms.
• Data Analytics: Utilizing insights to optimize marketing performance.

Melanie Morris is recognized for her strategic approach to marketing and her ability to lead teams toward achieving significant business growth through innovative marketing initiatives.24