Melanie Masson

Melanie Masson is a seasoned professional in the field of digital marketing, specializing in social media and engagement strategies. With a keen focus on content strategy and optimizing social media programs, she has a track record of delivering results for large corporations.

Educationally, Melanie holds a Master's degree in Professional Communications from Western Sydney University, a Graduate Certificate in Corporate Communications from Seneca College, and a Bachelor's degree in Communications Studies and Film from Wilfrid Laurier University.

Her professional journey includes roles such as Senior Event Strategist and Experience Manager at Bond Brand Loyalty, Senior Manager of Digital Marketing at Emmetros, and Marketing Manager at Structur3D Printing, among others. Melanie's experience also spans across companies like BlackBerry, Rogers Communications Inc., and Veritas Communications.

In addition to her corporate experience, Melanie Masson has a background in event management, content marketing, social media communications, and community management. She brings a blend of creative vision, strategic thinking, and hands-on skills to drive successful engagement and marketing initiatives.

Throughout her career, Melanie has demonstrated a strong capacity for executing social content strategies, fostering engagement opportunities, and enriching content marketing efforts. Her diverse professional background equips her with a comprehensive understanding of the digital landscape and the dynamics of effective communication in the modern business environment.