Melanie Joe

Melanie Joe is a seasoned professional with over 9 years of experience in content and copywriting, thought leadership, client servicing, research, and media buying & planning.

Currently serving as a copywriter, she excels in devising creative strategies and copy for clients in the BFSI, Healthcare, and FMCG sectors.

Her expertise extends to thought leadership content, where she has spearheaded global projects focusing on emerging trends within the communications industry.

In her editorial lead role for thought leadership initiatives, Melanie managed research, content creation, design supervision, production oversight, and digital distribution of trend reports.

She has a robust knowledge base in topics such as data, sustainability, food technology, and climate change, with a particular focus on immersive tech and artificial intelligence.

Melanie Joe pursued her education in Mass Media Advertising, Commerce, and additional studies at reputable institutions like SIES College of Arts, Science & Commerce, SNDT Women's University, and Indian Education Society.

Her professional journey includes key roles like Creative Director, Copy Head, Senior Copywriter at Mirum India (a WPP Company), as well as positions at MSLGROUP, Social Wavelength, and Emerald Jewels Industries India Ltd.

Throughout her career, Melanie has honed her skills in creative content development, strategic thinking, trend analysis, client management, and digital marketing.

Her diverse experience across industries and her in-depth knowledge of emerging technologies make her a valuable asset in the realm of content creation and thought leadership.