Melanie Henson

Melanie Henson is a seasoned professional with over 20 years of experience in Consumer and Retail Marketing Leadership. Her expertise spans across various key areas including National Brand Strategy & Positioning, Omnichannel & E-Commerce Strategy, Email Marketing, and Social Media Marketing. She has a strong background in Consumer Package Goods (CPG) marketing and has a keen focus on Marketing to Women, Men, and Children. Melanie has a proven track record in Portfolio & Brand Management, Product & Pricing Strategy, and Consumer Segmentation & Research. With a strong foundation in P&L Management and Innovation Strategy, she has successfully led National Product Launches and Creative Development initiatives.