Melanie Henson

Melanie Henson is a seasoned marketing professional with extensive experience in branding and marketing strategy. She is currently the President at BrandVue LLC, a company based in Charlotte, North Carolina.3

Professional Background

Melanie has over 20 years of experience in consumer and retail marketing leadership, specializing in national brand strategy.2 Her career has been marked by senior leadership and advisory roles for various national consumer brands.1

Areas of Expertise

Brand Strategy:: Melanie has a strong background in developing and implementing brand strategies for major companies.1

Retail Marketing:: She has significant experience in retail marketing strategy and integration.

Consumer Brands:: Melanie has worked with numerous national fashion apparel brands, including Victoria's Secret, Hanes, Champion, and Bali.1

Other Notable Clients:: She has also led brand strategy and commercialization for other major brands such as Sears and Lowe's Home Improvement, and has engaged with clients like T-Mobile and LensCrafters.1

Education

Melanie holds a degree from Duke University's Fuqua School of Business.2

Melanie Henson's extensive experience and leadership in marketing strategy, particularly in the retail and consumer goods sectors, have positioned her as a respected figure in the industry. Her role as President at BrandVue LLC allows her to leverage her expertise in helping businesses develop and execute effective branding and marketing strategies.