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Melanie Grope
Senior Research Executive Ipsos
Melanie Grope is a well-educated researcher and market analyst with a diverse range of experience across various organizations. She studied Diplom Betriebswirtin, Markt- und Kommunikationsforschung, 1,6 at Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht and has previous experience as an Intern at Daimler AG, MCC smart GmbH, and Compagnon Marktforschungs-Institut. Melanie has also worked as a former Junior Research Consultant for Produkt- und Konzeptforschung at GfK and a former Intern Market Research Mass Market for L'Oréal.
Her most recent role was as a Senior Research Executive for Brand and Consumer at Ipsos and previously as a Senior Research Manager for Market Opportunities and Innovation at GfK. Melanie holds valuable knowledge and experience in the field of market research and consumer behavior analysis, with specific expertise in product development, concept research, and marketing communication strategies.
Overall, Melanie Grope is a well-respected professional with a proven track record in market analysis and research who continuously seeks to deliver insightful strategies and solutions to her clients.
