Melanie Grafton

Melanie Grafton is a seasoned E-Commerce Specialist with over 15 years of marketing and digital experience, nine of which are exclusively in the e-commerce field. She has an impressive track record of over-delivering online revenue through digital brand experiences across various retail segments, including luxury accessories, fashion, and beauty. Melanie has a Bachelor's degree in Business and Advertising from Queensland University of Technology.

Melanie's expertise in e-commerce and digital strategy has been honed through a high-flying career in various organizations. She is currently Head of E-commerce at Seafolly after joining OrotonGroup as Head of E-commerce & Client Services and later worked as E-commerce & Client Services Manager. Prior to that, she served as Online Manager at SABA at Apparel Group Pty Limited, Online & Marketing Manager - Duty-Free Stores at LS Travel Retail Pacific, and Estee Lauder's Online Manager and Product Manager - Digital Marketing. Melanie also served as Direct Marketing Campaign Manager & Online Community Manager at Luxottica Retail and Resident Makeup Artist for Lancome at David Jones. Before launching her career in marketing and e-commerce, Melanie worked as a market analyst, event, and marketing coordinator, and subscriber marketing executive for various companies.

As an E-Commerce Specialist, Melanie has a proven track record of developing and implementing e-commerce strategies, planning marketing activities with strategic direction, and evolving brands in the digital space. She geeks out on numbers and has a passion for creating digital brand experiences that drive revenue.