Melanie Adamson

Melanie Adamson is the Founder and CEO of Alder & Co., a brand marketing and creative agency based in Portland, Oregon that focuses on the energy and cleantech industries.1 She founded the company in March 2014 and has been leading it since then.1

Professional Background

Melanie has over 20 years of experience in marketing, with a strong focus on strategic communications and brand development.3 Her career includes several notable positions:

• Senior Director of Brand at AHA Strategy and Creative Agency (March - September 2019)
• VP Marketing at LO3 Energy (December 2017 - January 2019)
• Client Director at Liquid Agency (June 2013 - February 2014)
• Marketing Communications Manager at PECI (December 2009 - June 2013)
• Account Manager at MacKenzie Marketing Group (March 2005 - December 2008)1

Education

Melanie holds the following degrees:

• MS in Strategic Communications from the University of Oregon (2007-2009)
• B.A. in Journalism from the University of North Texas1

Alder & Co.

Under Melanie's leadership, Alder & Co. has become a leading marketing agency working exclusively with cleantech and climate-tech companies.2 The agency's mission is to advance the adoption of climate technologies until they become universal.2

Additional Ventures

Melanie is also co-founder of ToFu, a newsletter and membership community for cleantech and climate tech marketing professionals.24 This initiative aims to provide insights, tips, and connections for marketers in the climate tech industry.

Expertise and Approach

Melanie is known for her expertise in:

• Developing innovative marketing programs and strategies
• Brand development and rebranding
• Strategic marketing plan development
• Crisis communications and media relations1

Her approach involves thorough audience research, building multi-channel plans, and developing sound strategies that have earned her recognition as a marketing expert in both business and consumer industries.3