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Mel Sokotch
Consultant, Instructor, Author
Mel Sokotch is a seasoned consultant, trainer, and author renowned for his expertise in healthcare advertising and marketing. With a vast professional background, Mel regularly advises healthcare clients on various issues such as new Rx brand positioning, effective spending strategies, quantitative research design and implementation, agency creative and media plan reviews, and ROI analysis. He is a notable figure in Lunch & Learns, covering topics like competitive brand positioning, cost-cutting strategies for DTC marketers, lessons from long-running DTC campaigns, and projecting ROI for diverse DTC tactics. Mel Sokotch's impactful work also includes 'The DTC Advertising Handbook,' an invaluable resource featuring insights from successful DTC campaigns, and 'Shortcuts to the Obvious,' an insider's guide to achieving more effective and efficient advertising practices. Underlying his contributions is a BA in Economics from City University of New York-Brooklyn College. Mel currently operates as the Principal at Mel Sokotch Consulting, bringing his wealth of experience from prior roles as Executive Vice President at Foote, Cone & Belding and Group Management Supervisor at Grey Advertising.
