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Mel Chiri
Marketing & Growth @ HiHello - We're hiring!
Professional Background
Mel Chiri is a dynamic professional specializing in growth marketing, currently driving initiatives at HiHello, a leading digital business card application that has gained recognition for revolutionizing the way professionals connect and share their information. As part of the growth team at HiHello, Mel plays a crucial role in strategizing and implementing marketing plans that not only enhance brand awareness but also drive user engagement and growth in an increasingly digital-first landscape.
Before becoming a vital part of HiHello, Mel built an impressive resume in the tech and marketing sectors, with a substantial tenure at Zoosk Inc., where they held multiple roles including Brand + Content Manager and Product Marketing Associate. Mel's responsibilities encompassed a wide spectrum of marketing efforts, from product positioning and messaging to brand strategy and content creation, all aimed at optimizing user experience and maximizing market reach. Their time at Zoosk allowed Mel to hone their skills in product marketing, enabling a deep understanding of user needs and market trends, which they now apply at HiHello.
Furthermore, Mel's career has been enriched by diverse experiences across various organizations where they developed strong competencies in marketing operations, human resources, and social media management. Mel has also worked as a Recruiting/HR Coordinator at Cyanogen, where they were involved in recruiting top talent for tech-driven innovations. This unique blend of skills in marketing and human resources has empowered Mel to approach growth strategies from multiple angles, ensuring comprehensive and effective outreach.
Education and Achievements
Mel Chiri earned two Bachelor of Arts degrees from the University of California, Davis, one in Psychology and the other in Communication. This dual focus has equipped Mel with a robust understanding of human behavior, effective communication strategies, and critical thinking skills essential for navigating the complexities of marketing and user engagement. The education received at UC Davis has shaped Mel's perspective, allowing them to blend creative marketing solutions with analytical reasoning, resulting in advanced strategies for company growth.
Throughout their career, Mel has achieved several milestones that underscore their commitment to excellence and innovation. At Zoosk, Mel led notable campaigns that increased brand visibility and user acquisition while successfully managing comprehensive content marketing initiatives that resonated with diverse audiences. At HiHello, Mel has continued this trend, achieving impressive growth metrics while fostering meaningful connections between users and the platform.
Notable Achievements
- Growth Marketing Excellence: Since joining HiHello, Mel has played an integral role in the implementation of growth strategies that have firmly established the app as the top choice for digital business cards, showcasing their effectiveness in elevating a brand in a competitive marketplace.
- Brand Development: At Zoosk, Mel led the rebranding initiatives that enhanced the company’s image and market positioning, showcasing their ability to transform brand perception and drive user interest.
- Leadership in Marketing: Mel's leadership as Brand + Content Manager and Product Marketing Associate at Zoosk solidified the company's approach to engaging with its audience on a deeper level, leveraging both data-driven insights and creative marketing to further the company's mission.
- Cross-Functional Roles: Mel's diverse professional background, from marketing to HR, reflects a versatile skill set that enhances their ability to collaborate across teams, making valuable contributions to various aspects of business operations.
tags=[
Growth Marketing
HiHello
Digital Business Card
Brand Management
Marketing Strategy
Communication
Psychology
Zoosk
HR Specialist
Social Media Marketing
Content Marketing
User Engagement
Cyanogen
Recruitment
Marketing Operations
Location
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