Meire Waki

Meire Waki is a highly experienced automotive market researcher with a career spanning over a decade. Throughout her professional journey, she has held various key positions, including Business Relationship Director (Automotive) at GfK and Client Service Manager at TNS InterScience. Currently, Meire is the Head of Clinics and Mobility Labs & Automotive at Ipsos Brasil, where she leads a team of experienced market research professionals, specializing in providing insights that help clients make more informed decisions.

In her role, Meire is responsible for driving the development of various innovative research methodologies that support clients in understanding consumer behavior, attitudes, and preferences. Her expertise spans across a range of areas such as market segmentation, product development, brand equity, consumer satisfaction, and customer experience, among others.

Meire's vast experience in the automotive industry has equipped her with a unique perspective and deep insights into the market dynamics and trends that influence the industry. With her expertise in market research, she has helped various organizations in the automotive industry make data-driven decisions to drive growth, profitability, and success.

Overall, Meire's passion for the automotive industry and her dedication to delivering valuable insights to her clients have made her a highly respected and sought-after market researcher in the industry.