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Divya Mehra
Product Marketing at HERE Technologies
Professional Background
Divya Mehra is a distinguished professional with extensive experience in product marketing, having held pivotal roles across renowned technology firms. She has a proven track record in leading product marketing teams and creating impactful marketing strategies. Most notably, Divya served as the Director of Product Marketing at Expedia, Inc., where she played an essential role in enhancing the travel experience through innovative marketing initiatives and product development. Her leadership at Expedia exhibited her capability to combine her technical background with business acumen to drive results in a fast-paced industry.
Prior to her role at Expedia, Divya was the Head of Platform Product Marketing at Here Technologies. In this position, she demonstrated her expertise in the navigation and mapping solutions sector, overseeing product marketing strategies that significantly contributed to the company’s growth. Divya’s earlier positions at Here Technologies, including Senior Product Marketing Manager and Customer Marketing Manager, enabled her to hone her skills in customer engagement and product positioning, ensuring that solutions met market needs and exceeded customer expectations.
Before making an impact at Here Technologies, Divya was associated with Nokia for several years, where she cultivated a deep understanding of technology marketing. Starting as a Usability Scientist, she progressively advanced to hold roles such as Technology Marketing Manager and Solutions Marketing Manager. Her tenure there was marked by a strong focus on enhancing user experience, leveraging market research, and driving product adoption in competitive landscapes. Divya's ability to blend technical insights with market strategies has set her apart in the multidisciplinary field of product marketing.
Education and Achievements
Divya’s academic background laid a strong foundation for her successful career in engineering and marketing. She earned a Master of Science in Industrial Engineering from Virginia Tech, a prestigious institution known for its rigorous engineering programs. This advanced degree provided her with in-depth knowledge of engineering principles, optimization, and systems thinking, equipping her to tackle complex problems in product development and marketing strategies.
Prior to her master's degree, Divya obtained her Bachelor of Engineering in Chemical Engineering from the University of Mumbai. This undergraduate program offered her critical insights into chemical processes and engineering applications, broadening her technical skill set and understanding of product lifecycle management. Her educational achievements reflect her dedication to continuous learning and professional growth.
Throughout her career, Divya has also received recognition for her innovative approaches to product marketing, consistently delivering results that benefit her organizations, enhance customer satisfaction, and elevate brand presence in the market. Her expertise has earned her respect among peers in the technology and marketing sectors, making her a sought-after professional in leading product marketing endeavors.
Achievements
- Director of Product Marketing at Expedia, Inc.: Successfully led product marketing initiatives, enhancing customer travel experiences.
- Head of Platform Product Marketing at Here Technologies: Managed comprehensive marketing strategies that drove user engagement and product adoption in mapping technologies.
- Innovative Marketing Strategies: Developed and executed marketing campaigns that significantly impacted brand vision and customer acquisition across several organizations, yielding high ROI.
- Expert in User Experience: Transitioned from usability science to marketing, applying user-centric approaches to product development that resulted in enhanced customer satisfaction and usability across Nokia’s product line.
Conclusion
Divya Mehra’s career journey reflects a remarkable blend of technical expertise and marketing prowess. From her formative education in engineering to her significant contributions at industry-leading companies, she exemplifies dedication, innovation, and leadership in the field of product marketing. Her professional path is a testament to her adaptability and commitment to excellence, positioning her as an outstanding figure in the technology marketing landscape.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.