Mehdi Mehdi

Mehdi Mehdi, Chief Operating Officer at Rare Beauty

Mehdi Mehdi is the Chief Operating Officer at Rare Beauty, a makeup brand founded by singer Selena Gomez. He has held this position since January 2023.12

Prior to becoming COO, Mehdi served as the Chief Digital Officer at Rare Beauty from January 2019 to January 2023.12 In this role, he was responsible for the brand's digital strategy and e-commerce operations.

Before joining Rare Beauty, Mehdi spent nearly seven years as the Vice President of Digital & eCommerce at NYX Professional Makeup.12 He also worked as an Operations Analyst at Cision from March 2006 to August 2011.1

Mehdi has been recognized for his contributions to the beauty industry. In 2016, he was named Digital Innovator of the Year by Women's Wear Daily and Beauty Inc.1 He has also been a speaker at the WWD Digital Beauty Summit.1

With his extensive experience in digital and e-commerce roles at successful beauty brands, Mehdi has played a key role in Rare Beauty's rapid growth. The brand is expected to reach a valuation of $2 billion just five years after its inception.3