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Mehak Sabat
OTT - Movies - Social
Professional Background
Mehak Sabat is a dynamic and accomplished professional with over a decade of experience in the entertainment industry, where her passion for movies, television shows, and music has guided her career journey. With a diverse portfolio that encompasses strategic marketing, content creation, and campaign management, Mehak has become a recognized figure in the realms of film, OTT (Over-The-Top) platforms, and music marketing. Her career trajectory features a blend of creativity and leadership, making her a sought-after expert in the field.
Mehak began her professional journey as an Assistant Producer at Zoom Entertainment Network, where she honed her skills in the collaborative environment of media production. Emerging rapidly in her career, she took on a variety of roles that allowed her to cultivate a nuanced understanding of how to effectively engage audiences in the entertainment landscape. Her time at Times Internet Limited as a Product Manager emphasized her capabilities in digital media, equipping her with the knowledge and skills needed for her future endeavors.
Transitioning into a more strategic role, Mehak went on to serve as a Marketing Executive at Encore Events Pvt Ltd, further exploring the intricacies of marketing within the entertainment sector. She then joined The Glitch as Group Head of Entertainment Strategy, where she not only developed comprehensive marketing strategies but also led the team to create impactful content that resonated with diverse audiences. Her career took a significant leap forward when she became the Digital Media Manager at Viacom18 Media Private Limited, allowing her to dive deeper into content and digital strategy, paving the way for her future leadership roles.
At Eros International PLC, she held the position of Deputy General Manager Marketing, where she was instrumental in developing innovative marketing campaigns designed to enhance audience engagement and viewership for a wide array of content, from feature films to web series. Her expertise then led her to ZEE5 at Zee Entertainment Enterprises Limited, where she served as the Lead for Marketing Original Content. In this position, Mehak played a crucial role in launching original series and expanding the platform's content offerings, further solidifying her reputation as a leader in content marketing.
Currently, Mehak is the Head of Creative Strategy at White Turtle Studios, where she leverages her extensive experience to spearhead creative marketing campaigns that captivate and engage audiences across platforms. Her role emphasizes her ability to blend creativity and data-driven insights, ensuring that the strategic direction aligns with audience expectations and market trends.
Education and Achievements
Mehak's educational background has undeniably contributed to her success in the competitive field of media and entertainment. She pursued a Postgraduate Diploma in Journalism from the esteemed Times School of Journalism, where she gained a solid foundation in reporting, communication, and the various facets of media production. This rigorous training has provided her with a keen understanding of storytelling and audience engagement, skills that she applies daily in her current and past roles.
In addition, she holds a Bachelor of Business Administration with a specialization in Media Management from the International School of Business & Media. This dual focus on business and media management has enabled Mehak to approach her work with both creativity and strategic business insights, allowing her to thrive in marketing and leadership positions.
Mehak’s career achievements are impressive, having successfully worked on over 50 movies, more than 50 web series, and 5 major music concert campaigns. These accomplishments showcase her versatility and depth of experience and highlight her exceptional ability to strategize and execute marketing campaigns that resonate with viewers and elevate content visibility in the highly competitive entertainment marketplace.
Achievements
Throughout her career, Mehak Sabat has distinguished herself as a creative strategist, adept at devising comprehensive marketing campaigns that leverage emerging trends in technology and audience engagement. Her expertise has led to successful partnerships and collaborations across various projects within the entertainment industry, further expanding her professional network and influence.
At White Turtle Studios, Mehak leads a team of creative professionals, making impactful contributions to the company’s mission of producing high-quality content that connects with audiences. Her innovative ideas and strategic vision consistently result in successful campaigns that amplify brand presence and audience appeal.
Moreover, Mehak is known for her data-driven approach to marketing, utilizing analytics to refine strategies and optimize campaign performance. Her ability to analyze market dynamics while maintaining a creative edge has positioned her as an influential figure in the evolving landscape of digital marketing and content production.
In summary, Mehak Sabat embodies the perfect blend of creativity, strategy, and leadership in the entertainment industry. With a strong educational background, extensive professional experience, and a wealth of impressive achievements, Mehak continues to pave the way for innovative marketing strategies that not only drive viewership but also enhance the overall experience for audiences worldwide.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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