Mehak Kasbekar

Mehak Kasbekar is a prominent figure in India's media landscape, serving as the Vice President and Editor-in-Chief of Brut India.12 As a leader at Brut India, an independent digital video publisher, she oversees a team of media professionals dedicated to producing compelling journalism in innovative formats.1

Professional Background

Mehak Kasbekar has extensive experience in the media industry, having worked across multiple formats including wire agencies, television, print, and digital news publishing.1 Her career spans over two decades, during which she has closely reported on India's evolution in business, policy, politics, and society.1

Education

Kasbekar is well-educated, holding the following degrees:

• Master of Arts in Economics and Business (2016-2017)
• Degree in Broadcast Journalism (2013-2014)
• Bachelor of Science in Electronics Engineering (2000-2013)3

She is also a graduate of Columbia University.1

Role at Brut India

As the Country Manager and Editor-in-Chief at Brut India, Kasbekar has been instrumental in the company's growth and success. Under her leadership, Brut India has expanded from a five-member team in 2018 to a robust and financially profitable publisher.2 The company focuses on delivering news in compelling formats while maintaining its independence.2

Approach to Journalism

Kasbekar's approach to journalism at Brut India involves:

• Producing content that resonates with young audiences
• Incorporating cultural nuances and references relevant to Indian viewers
• Focusing on unbiased news delivery, staying true to Brut's name, which means "raw"
• Leveraging data-led tools and branded content for revenue generation
• Adapting global content to suit Indian preferences and sensibilities2

Mehak Kasbekar's leadership has positioned Brut India as an innovative force in the country's digital media landscape, catering to the evolving needs of modern audiences while maintaining journalistic integrity.