Megan Westerby

Megan Westerby is the Research Director at the Content Lab of Sinclair Broadcast Group, a position she has held since April 2021. In this role, she focuses on audience insights and research, leveraging data to inform content strategies. Prior to her current position, she served as the Head of Audience Insights & Research at Madison Wells Media from August 2018.13

Westerby has a background that combines creativity with data analysis, indicating her ability to translate complex data into actionable insights for media content development. She is also noted for her advisory roles in various capacities, showcasing her expertise in innovation and strategy within the media landscape.24

Her educational background includes studies at Barnard College, contributing to her qualifications in research and media.1