Megan Sigesmund

Megan Sigesmund is a seasoned professional currently serving as the Vice President of New Business and External Affairs at the Ad Council, a renowned national nonprofit focused on addressing critical societal issues through strategic communications. In her role, Megan collaborates with a diverse range of organizations, including nonprofits, foundations, government entities, and businesses, to develop new campaigns and forge impactful external partnerships in alignment with the Ad Council's mission. With a rich background in overseeing integrated national communication programs, Megan has been instrumental in initiatives such as the COVID Relief, Voting, and Racial Justice campaigns.

Megan's extensive experience spans over 14 years in crafting and implementing advertising, digital, social media, and marketing strategies. She also excels in evaluating the effectiveness of these initiatives. Megan specializes in cultivating strategic partnerships that drive tangible social change by fostering cross-sector collaborations and creating engaging content tailored to the unique goals of partners. Her impressive portfolio includes award-winning campaigns and collaborations with major global brands like Facebook, Google, and Walmart, among others.

Megan Sigesmund holds a BA in Communication from the University of Massachusetts, Amherst. With her expertise in brand positioning, public relations, and driving measurable impact through partnerships, she continues to be a pivotal figure in the realm of communications and social change.