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Megan McClelland
Account Manager at MediaAlpha
Professional Background
Megan McClelland is a dedicated and versatile marketing professional currently making significant strides at MediaAlpha, a reputable marketing technology company renowned for its innovative strategies that connect brands with consumers at critical purchasing moments. As an Account Manager, Megan plays an integral role in developing client relationships and ensuring that brands effectively reach their target audiences, demonstrating an impressive ability to drive results in a fast-paced environment.
Megan's career at MediaAlpha began as an Account Coordinator, where she showcased her attention to detail and her ability to manage numerous accounts, laying a robust foundation for her current position. This trajectory illustrates her commitment to professional growth and her passion for harnessing technology to enhance marketing strategies.
Prior to her tenure at MediaAlpha, Megan accrued a wealth of experience at Kässbohrer All Terrain Vehicles, Inc. Here, she held multiple roles, including Marketing Media Specialist and Project Manager. Her responsibilities ranged from overseeing digital media campaigns to managing client projects, all while maintaining a strong focus on delivering engaging content across various platforms. Megan also worked as a Digital Media Specialist within the same organization, showcasing her adaptability and comprehensive understanding of the marketing landscape.
Moreover, her role as a Social Media Coordinator granted her the opportunity to delve deep into the realm of social media marketing, honing her skills in crafting compelling narratives and connecting with diverse audiences. This multifaceted experience has positioned Megan as a well-rounded marketing professional with a solid grasp of both creative and analytical components of marketing.
Beyond her corporate career, Megan has also made significant contributions as a Freelance Writer for Switchback PR + Marketing, where she applied her writing prowess to deliver high-quality marketing collateral. Her earlier experiences as a Marketing and Communications Assistant and as the Cross Country Ski School/Junior Programs Director illustrate her diverse skills and her commitment to effective communication across various channels.
Megan's broad spectrum of experience includes her role as a Communications Assistant and Events Coordinator at the Professional Ski Instructors of America, where she honed her organizational and communication skills while coordinating events that engage educators and enthusiasts within the skiing community.
Education and Achievements
Megan's educational background is impressive and well-aligned with her career trajectory. She holds a Bachelor of Arts (B.A.) in Psychology from Bates College, where she developed a solid understanding of human behavior—a crucial aspect that significantly informs her work in marketing and client relations. This academic grounding has equipped her with critical thinking and analytical skills that are vital in today's data-driven marketing environment.
In addition to her degree from Bates College, Megan has broadened her cultural and linguistic horizons through her studies in Portuguese Language, History, Literature, and Culture at CIEE: Universidade Nova De Lisboa. This unique educational experience has not only enhanced her cultural competence but also has provided her with valuable language skills that can be leveraged in an increasingly global marketplace.
Achievements
Throughout her career, Megan has made notable achievements that reflect her dedication to her professional development and her impact on the organizations she has worked with. At MediaAlpha, her strategic insights and client management skills have been instrumental in driving engagement and generating significant results for her clients.
In her previous positions at Kässbohrer All Terrain Vehicles, Inc, she implemented successfully digital media campaigns that enhanced brand visibility and solidified customer relations. Her ability to effectively manage projects and coordinate marketing efforts contributed to improved company performance and customer satisfaction.
Furthermore, her diverse experiences, ranging from traditional marketing roles to specialized positions, underscore her ability to adapt and thrive in various marketing contexts. Megan's commitment to expanding her skills and knowledge, combined with her extensive background in both account management and media strategy, positions her as a valuable asset in the marketing field.
Megan McClelland’s journey thus far exemplifies her passion for marketing, her dedication to her clients, and her continuous quest for professional growth. With her combined expertise in psychology, marketing strategies, and multicultural insights, she remains well-equipped to continue making impactful contributions to the marketing technology industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.