University of Kentucky

She/Her  -  Senior Professional, Social Media, Corporate Communications at Humana

Humana

Lead, Thought Leadership, Corporate Communications

Develop and implement organic social media strategies, emphasizing storytelling and brand engagement for enhanced corporate and brand reputation.

Create compelling content across multiple platforms, fostering audience engagement and loyalty.
Streamline content planning and delivery processes, optimizing workflows for corporate communications and reputation management.

Utilize social media analytics to refine strategies and maximize impact on reputation.

Collaborate with stakeholders to ensure brand consistency and accurate messaging.

Implement thought leadership initiatives, curating content to establish Humana as an industry leader.
Work closely with executives for social media strategies, enhancing thought leadership and promoting their vision.

Manage employee communications, fostering engagement and strengthening company culture.
Develop campaigns for internal initiatives, effectively communicating recognition, wellness, and diversity efforts.

Lead employee advocacy program, resulting in increased organic reach, improved brand perception, and enhanced employee engagement.

Implement storytelling campaigns, connecting audiences with Humana's positive impact.

Stay informed on industry trends and best practices, enhancing online presence.

Provide insights on performance metrics to inform strategic decision-making.

Senior Professional, Social Media, Corporate Communications

Developed and executed digital marketing strategies for the Live in Lou brand, encompassing website, email, and social media marketing. 

Curated and created compelling content, designed graphics, captured photography, and managed community engagement to drive brand growth. 

Established and nurtured partnerships with external organizations and chamber investors, expanding brand reach through small and large-scale collaborations, including giveaways, content cross-promotion, event activations, sales tracking, website traffic, and co-marketing efforts. 

Attended events on behalf of Live in Lou, providing live-action content on social media channels for enhanced engagement and brand visibility. 

Managed LiveInLou.com, overseeing content management, SEO, SEM, design, maintenance, and user testing. Also responsible for the Live in Lou job board hosted on the website. 

Developed, managed, and executed digital marketing campaigns utilizing search, social media, display, and email promotions and advertising. 

Collaborated with operations, investment, events, and economic development teams to align marketing strategies and amplify their goals through collateral design and development, ensuring brand cohesion among chamber initiatives and associated brands. 

Formulated digital marketing strategies for the Greater Louisville Inc. (GLI) brand, driving visibility and engagement across digital channels. 

Ensured brand compliance for all marketing content produced, maintaining consistent messaging and visual identity for both Live in Lou and GLI. 

Created, managed, and reported on monthly newsletters, email campaigns, social media, and website performance for both brands. Utilized media mentions, Google Analytics, and social media channels' data extraction and reporting tools for comprehensive insights. 

Performance management and data analysis on weekly, monthly, and annual basis for all digital marketing channels and brands associated with those channels.

Live In Lou

Digital Marketing Manager

• Successfully designed and implemented a social media and community management strategy and playbook from ground up.
• Increased follower base and engagement via organic and paid content on multiple social media platforms including Facebook, Instagram, Twitter, etc. 
• Designed in-depth reporting tool to monitor growth of engagement, impressions and followers per channel on weekly, monthly and quarterly basis. 
• Increased social acquisition and conversion rates to website via social ads and organic content. 

Other Responsibilities Included:
Marketing strategy development and execution, copywriting, media partner and vendor management, and event planning and coordination.

Generation Tux

Social Media and Community Manager

• Designed and implemented organic content strategy for agency social media clients. 
• Managed paid content as well as monthly social ad campaigns.
• Responsible for estimating projects and delivering estimates to agency clients.
• Acted as liaison between client and creative department to express client needs and brand requirements.

Stewart and Associates

Account and Social Media Coordinator

• Managed all marketing and corporate communication for multi-location retail chain.
• Developed and executed re-brand strategy which lead to increase in retail store traffic as well as ecommerce traffic.
• Increased store traffic through monthly and quarterly retail promotions and events.
• Assisted with all media planning, buying and production.
• Created social media strategy and wrote all social media and blog content.

LD Management

Marketing Specialist

• Organized and sourced marketing projects for clients in a wide range of industries. 
• Act as key liaison between clients, suppliers and internal status team to ensure materials are accounted for and on time to project deadlines.
• Negotiated pricing with suppliers and clients to fit project budget. 
• Create solutions that fit client needs and are consistent to their brand strategy. 
•  Awarded Rookie of the Year in 2011 for outstanding performance

Leaderpromos

Marketing & Advertising Professional

Sell advertising on mobile internet site to local businesses. Build and maintain relationships with clients based on their specific needs and wants for their marketing strategy.

Sinclair Broadcast Group

Digital Interactive Sales Executive

Create and execute promotional events for Two Keys Tavern. Develop, design and place advertising in local newspapers and other mediums. Communicate with both owner and managers to organize promotional events.

Two Keys Tavern

Promotions & Marketing Intern

Sell display advertising space for daily university newspaper. Write proposals and develop campaigns to present to clients. Maintain customer service and build customer relationships to ensure loyalty and reputation. Also included selling eCommerce advertising space for the newspapers online presence.

Megan Mayer