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    Megan Do

    Marketing @ TikTok - Creative Strategy - Brand Partnerships - Integrated Marketing - Diversity & Inclusion Advocate

    Professional Background

    Megan Do is a highly accomplished marketing and brand partnerships professional with over 11 years of dedicated experience in managing large-scale consumer campaigns from inception to renewal. Currently serving as a Regional Marketing Manager for SMB, Global Business Marketing at TikTok, Megan has established herself as a leader in the industry through her exceptional ability to deliver 360°, full-service marketing campaigns. Her expertise encompasses a wide array of marketing disciplines, where elements such as experiential marketing, digital media, acquisition strategy, and creator partnerships successfully converge.

    Megan's career journey has been marked by significant roles at some of the top companies in the marketing and entertainment sectors. Before her tenure at TikTok, she honed her skills as a Brand Strategist within North America Business Marketing at the same company, contributing to the strategic direction of their marketing initiatives. Her background includes impactful roles such as Senior Manager of Solutions Development - Integrated Marketing at Live Nation Entertainment and a freelance strategist and consultant in integrated marketing, where she collaborated with various brands to elevate their marketing strategies.

    Megan’s extensive experience extends beyond traditional marketing roles. As a Senior Digital Strategist at RF-Binder, she played a pivotal role in enhancing digital engagement strategies that helped businesses grow their online presence. Additionally, her earlier experiences include being an Editor and Talent Booker at Pancakes and Whiskey, as well as a Senior Account Manager at LoveLive, where she was instrumental in driving brand partnerships and campaigns.

    Education and Achievements

    Megan Do pursued her education at the University of Kansas, where she earned two degrees: a Bachelor of Science (B.S.) in Journalism: Strategic Communication and a Bachelor of Arts (B.A.) in American Studies: Popular Culture. This dual academic focus equipped her with the communication, critical thinking, and storytelling skills that have been vital in her marketing role.

    Megan’s commitment to her professional development is evident in her continuous pursuit of knowledge in the evolving realms of marketing and brand strategy. She is known for her organized, practical approach to projects, demonstrating outstanding communication skills that facilitate effective teamwork. Her passion for content, entertainment, and diversity, equity, and inclusion has been a driving force in her career, allowing her to advocate for and develop marketing strategies that resonate with diverse audiences.

    Achievements

    Throughout her career, Megan has successfully managed numerous high-profile consumer campaigns that not only highlight her marketing acumen but also her ability to forge strong industry relationships. Her work at TikTok, combined with her previous experiences at Live Nation and other notable companies, underscores her as a formidable player in driving brand visibility through innovative marketing techniques. Megan’s dedication to integrating a diverse range of perspectives into her work is noteworthy, as she continuously seeks to promote equity and inclusion across her campaigns. Her notable achievements reflect her capacity to blend creativity and strategy, significantly enhancing brand narratives while engaging diverse consumer bases.

    Related Questions

    How did Megan Do develop her expertise in managing large consumer campaigns?
    What unique strategies does Megan Do employ in her 360° full-service marketing campaigns?
    How has Megan Do integrated diversity, equity, and inclusion into her marketing practices?
    What impact has Megan Do had on brand partnerships during her time at TikTok?
    In what ways has Megan Do's educational background influenced her career in marketing?
    Megan Do
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    Location

    San Francisco Bay Area