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Meg Burich
Digital Health Advisor
Professional Background
Meg Burich is an accomplished professional with a robust background in textile sciences, innovation, and market development, particularly in the global sporting goods industry. As the Principal and Owner of Body Digital, Inc., Meg leverages her extensive experience to drive forward-thinking strategies that intersect technology and consumer needs in the digital sports landscape. With an impressive career trajectory that spans several leading organizations, she has consistently demonstrated her ability to innovate and lead in competitive environments.
Prior to establishing her own firm, Meg played a pivotal role at adidas, where she served as the Senior Director of Innovation and Market Development for Digital Sports. In this capacity, she was instrumental in crafting strategies that enhanced adidas’s market presence in the rapidly evolving digital sports sector. Her previous role as Director of Commercial Development for adidas Digital Sports further solidified her expertise in merging cutting-edge sports technology with customer engagement, helping to position adidas as a market leader in this niche.
Meg's early career included significant contributions at Textronics, Inc. as the Marketing and New Business Development Director, where she was responsible for launching innovative wearable technology products that revolutionized how athletes interacted with their performance data. This experience laid the groundwork for her future endeavors in digital sports innovation.
Education and Achievements
Meg Burich's academic foundation is anchored in a Bachelor of Science degree in Textile Sciences and Engineering from the University of Delaware. This rigorous training equipped her with a strong understanding of fabric science and engineering principles, which she has applied throughout her career in designing and marketing advanced sports textiles and apparel. Meg's educational background combined with her professional experiences has helped her develop a keen insight into both technological advancements and market dynamics.
In addition to her role at Body Digital, Meg has also served as an Advisor at Niraxx Light Therapeutics, contributing her expertise and insight to guide the company in the intersection of health, technology, and sports. Her well-rounded experience in both directorial and entrepreneurial roles showcases her prowess in navigating organizational structures, leading diverse teams, and fostering innovation.
Achievements
Throughout her career, Meg Burich has achieved numerous accolades that highlight her dedication to excellence in marketing, product development, and innovation within the textile and sports industries. She has a well-documented track record of successfully leading teams to introduce groundbreaking products and initiatives that resonate with consumers and meet market demands.
As a marketing specialist, Meg's role as the Owner of Meg's Beehive showcased her entrepreneurial spirit and ability to develop tailored marketing solutions for small to mid-sized businesses. This venture not only honed her marketing acumen but also demonstrated her commitment to fostering business growth through innovative branding and strategic development.
In her previous role at DuPont, she further honed her skills in marketing management, contributing significantly to the development and promotion of advanced textile products. Meg's time at DuPont provided her with an invaluable understanding of how to communicate technical product benefits to consumers, ensuring that innovation in product design meets the expectations of the marketplace.
Overall, Meg Burich's multifaceted career is a testament to her skills and contributions to the fields of textile sciences and sports technology. Her continuous pursuit of knowledge and improvement in these areas underlines her commitment to enhancing athletic performance through innovative product development and strategic marketing. Meg looks forward to further influencing the intersection of technology, textiles, and sports in her ongoing projects with Body Digital, Inc., and beyond.