Mayssa Chehata

Mayssa Chehata is a seasoned business professional with a diverse background in marketing, business development, and entrepreneurship. She served as the Director of Business Development at SoulCycle Inc. from April 2018 to October 2019.1

Career Highlights

Founder of Behave: Mayssa is currently the founder of Behave, a low-sugar candy brand she established in October 2019.12 The company aims to reinvent the candy experience by offering low sugar, low net carb gummy bears with chef-crafted flavors and no artificial ingredients.2

Previous Roles: Before founding Behave, Mayssa held several notable positions:

• Director of Business Development and Partnerships at Daily Harvest (April 2017 - April 2018)
• Marketing Manager at Uber (March 2015 - April 2017)
• Rotational Development Program at the National Football League (July 2013 - March 2015)1

Education and Skills

Mayssa holds a Bachelor's Degree in International Relations and Economics from William & Mary, where she was a James Monroe Scholar and William & Mary Scholars Award Recipient.1 She also spent a semester abroad studying Political Science at the University of Ghana.1

Languages: Mayssa is proficient in multiple languages:

• English (native or bilingual proficiency)
• French (full professional proficiency)
• Arabic (Tunisian) (native or bilingual proficiency)1

Personal Interests

In addition to her professional pursuits, Mayssa mentions that she moonlights as a DJ2, showcasing her diverse interests and talents.

Mayssa Chehata's career trajectory demonstrates her expertise in business development, marketing, and brand building across various industries, culminating in her current role as an entrepreneur in the consumer goods sector.