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Mayna Nevarez
Owner, Nevarez Communications/ Chapter Chair, Women In Music, Miami
Mayna Nevarez is the CEO and founder of Nevarez Communications, a full-service public relations and marketing agency based in Miami, Florida.14 She established the company in 2003, becoming one of South Florida's first Latin independent publicists.6
Professional Background
Mayna Nevarez has extensive experience in the communications and marketing industry, particularly in the Latin music and entertainment sectors. She holds a Bachelor's degree in Communications, which she completed between 1994 and 1998.3 Additionally, she studied International Relations and Affairs from 1993 to 1995 and participated in a Summer English Program in 1992.3
Nevarez Communications
Under Mayna's leadership, Nevarez Communications has become known for:
- Developing effective and strategic marketing business programs5
- Specializing in integrated marketing, PR, digital and social media campaigns, and event marketing2
- Working with high-profile clients in the Latin music and entertainment industry
The agency has been involved in notable projects such as:
- Serving as the media and PR agency for the Billboard Latin Music Conference1
- Partnering with the Arsht Center for Flamenco Festival Miami1
- Handling publicity efforts for the Christmas Spectacular Starring the Radio City Rockettes and New York Spectacular1
Leadership and Approach
Mayna Nevarez is described as a "Fearless Leader" by her company.2 Her approach to PR and marketing emphasizes:
- Creative thinking and originality
- Data-driven strategies
- Alignment with cultural passion points
- Balanced digital and social media strategies
- Key traditional media impacts
Mayna has built a team of experienced professionals and rising stars who are not only bilingual but also connected to key passion points that drive audience engagement.2
Industry Recognition
Mayna Nevarez is recognized as one of the prominent PR women behind Latin superstars in the music industry.6 Her expertise and connections in the Latin entertainment sector have made her a respected figure in the field.
