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Maxwell Miranda
Senior Manager, Consumer Insights at NASCAR
Maxwell Miranda is the Senior Manager of Consumer Insights at NASCAR, a position he has held since April 2019. In this role, he is responsible for analyzing consumer data and insights to help shape NASCAR's marketing strategies and enhance fan engagement. His background includes various positions within NASCAR, such as Manager, Senior Analyst, and Analyst, showcasing his progressive career in consumer insights and analytics within the organization.13
Education and Background
Miranda earned his Bachelor of Business Administration in Sports Marketing and Analytics from Mercer University - Stetson School of Business and Economics, graduating in May 2019. His academic focus has equipped him with the skills necessary for understanding market trends and consumer behavior in the sports industry.26
Professional Contributions
At NASCAR, Miranda has been involved in leveraging innovative research methodologies, including the use of AI-driven insights to enhance reporting and decision-making processes. He has participated in discussions about how NASCAR utilizes these advanced techniques to better understand its audience.45
Networking
On LinkedIn, Maxwell Miranda has established a professional network with over 448 connections, indicating his active engagement within the industry.2
