Maxime Plescia-Buchi

Maxime Plescia-Buchi, also known as Maxime Büchi or MxM, is a Swiss tattoo artist, graphic designer, and creative director born in 1978 in Lausanne, Switzerland.4 He is renowned for his collaborations with luxury watch brand Hublot, where he has designed several limited-edition collections as part of the Sang Bleu series.13

Plescia-Buchi's career spans multiple creative fields:

1. Tattoo artistry: He founded the Sang Bleu tattoo studios in London, Zurich, and Los Angeles.4 He has tattooed high-profile clients such as Kanye West and Adam Lambert.4

2. Graphic design: He studied typography and graphic design at the École cantonale d'art de Lausanne (ÉCAL).4

3. Fashion: He has designed T-shirts for Alexander McQueen.4

4. Publishing: He founded the Sang Bleu magazine.4

5. Watchmaking: Since 2016, Plescia-Buchi has been collaborating with Hublot, creating unique watch designs that incorporate his signature geometric patterns and linework.135

His watch designs for Hublot, particularly the Sang Bleu collection, are characterized by complex geometry, intricate line work, and a strong sense of symmetry.13 These designs translate his tattoo aesthetic into horological creations, resulting in visually striking and instantly recognizable timepieces.3

Plescia-Buchi's approach to design is deeply rooted in his diverse background, combining elements from tattoo art, typography, and geometry to create a unique visual language that has found expression across various media, including luxury watches.23