Maxime Lagresle

Maxime Lagresle is currently the Director of Data at Veronica Beard, a contemporary fashion brand known for its innovative approach in the direct-to-consumer (DTC) space. He has played a significant role in shaping the company's data strategy and infrastructure, evolving from his initial position as an Ecommerce Analytics Manager to Associate Director of Data, and now to his current role as Director.12

In his capacity as Director, Maxime is responsible for building the data team and implementing a modern data stack that enhances the brand's omnichannel retail efforts. His work focuses on centralizing data to improve decision-making and customer engagement through advanced analytics techniques, including ETL (Extract, Transform, Load) and reverse ETL processes. These strategies allow Veronica Beard to create personalized marketing experiences and effectively manage advertising audiences.12

Maxime's educational background includes a Master's degree in Entrepreneurship from ESDES Lyon Business School, complemented by various certifications in analytics and product management. His professional journey began in 2016, and he has accumulated experience across several roles in data and marketing prior to joining Veronica Beard.2