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Maxime Doucet-Benoit
I show companies how to use their words.
Professional Background
Maxime Doucet-Benoit is an accomplished copywriter and content strategist with a passion for transforming the landscape of B2B marketing, particularly within the industrial sector. With a refreshing approach that believes B2B doesn't have to be dull, Maxime champions the idea that excitement and engagement can thrive even in complex industries. This passion drives his work, where he focuses on crafting compelling narratives around cranes, robots, and other big machinery that often dominate the industrial landscape.
Currently operating as a freelancer, Maxime collaborates with brands he truly believes in, ensuring that his creative output aligns with his genuine enthusiasm for the products and services being marketed. With a versatile skill set, he also ventures into various other sectors, showcasing his adaptability and openness to diverse projects. He is not afraid to break away from traditional marketing methods, advocating for innovative strategies that emphasize the potential for impulse buying in B2B scenarios.
Education and Achievements
Maxime's educational background lays a strong foundation for his career in marketing and copywriting. He began his academic journey at Collège Jean-de-Brébeuf, where he earned a D.E.C. in Sciences Humaines. This program equipped him with critical thinking skills and a broad understanding of human interactions and societal dynamics. Following this, he pursued a Baccalaureate in Political Science from Université de Montréal, further enhancing his analytical abilities and gaining insights into the strategic aspects of communication—vital tools in the world of content creation and marketing.
Throughout his career, Maxime has taken on numerous roles that enriched his experience and honed his skills. He served as an Advisor for content marketing and social media at Ovivo, where he helped shape the brand's voice and position it effectively in a competitive market. His next position was as a Marketing Specialist at Mobeewave, where he contributed to elevating the company's marketing efforts through innovative strategies and targeted audience engagement.
In addition to these roles, Maxime co-founded Collar Ballers, a venture that reflects his entrepreneurial spirit and creative confidence in launching new ideas. As a Content Marketer at Vidyard, he was instrumental in enhancing the digital presence of video marketing solutions, crafting narratives that resonate with audiences. Before venturing into freelance work, he served as Editor in Chief at Igloo Software, where he was responsible for overseeing content production, ensuring quality, and driving the content strategy for the organization, which has provided him with a robust background in leadership and strategic oversight.
Language Proficiency
A testament to his versatile communication skills, Maxime is bilingual and can seamlessly write in French as well as English. This capability allows him to reach a wider audience and engage effectively in different markets, making him a valuable asset for companies looking to expand their reach across language barriers. His fluency in both languages opens up potential collaborations and opportunities, enhancing his appeal as a content strategist.
tags:[
copywriting
content strategy
B2B marketing
industrial sector
marketing specialist
content marketing
bilingual
collaboration
digital marketing
Location
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