Max Nussenbaum

Head of Product at Upside

Max Nussenbaum is the Head of Product at Upside, where he focuses on building private referral infrastructure for independent professional services businesses. He also writes an email newsletter titled "Candy for Breakfast," which explores themes around personal experiences, careers, and creativity.1 3

Before joining Upside, Nussenbaum had a notable career trajectory. He was the Program Director for the On Deck Writers Fellowship, where he developed products aimed at supporting writers and founders. His entrepreneurial journey includes co-founding Castle, a property management startup that gained attention but ultimately failed in 2018.1 2

Nussenbaum's background also includes a fellowship with Venture for America, where he worked on revitalizing properties in Detroit. His diverse experiences span roles as a graphic designer, web developer, and even a game show contestant.1 2 3 He is originally from Newton, Massachusetts, and graduated from a liberal arts college in 2012.1

Highlights

Oct 10 · Model D

"Generation Startup" shows it's possible to build and scale a startup in Detroit - Model D

Apr 19 · Model D

Tech startup finds creative solution to living and working in two different cities - Model D

Experience

Head of Product at Upside (Since May 2023)

Product Lead at On Deck, Program Director at On Deck Writers, Venture Partner at Pioneer Fund, Freelance Designer and Front-End Developer, Product Manager at Latch, Co-Founder & CEO at Castle Co., Co-Founder at Rebirth Realty, Product Designer at Are You a Human, 2012 Fellow at Venture For America