Max Mead

Max Mead is a seasoned advertising technology and sales development expert with over 20 years of experience in launching and expanding enterprise sales and client services functions.

As the leader of sales and partnerships at Improvado.io, he drives the growth of a marketing 'data middleware' software that enhances marketers' insights by efficiently integrating their data.

In 2017, Max co-founded Acceleration Labs, a company specializing in assisting early-stage businesses in establishing advanced in-house sales development functions.

His previous role at programmatic ad platform TubeMogul (now Adobe) saw him successfully heading enterprise sales and special operations divisions, demonstrating his strategic and operational acumen.

Before TubeMogul, Max held pivotal positions at PointRoll and CNET Networks, where he made significant contributions to business development, analytics, and corporate strategy.

Max's educational background includes studies in Economics, Business, and Accounting, culminating in an MBA from the University of California, Berkeley, Haas School of Business.

Throughout his career, Max has been associated with notable organizations such as Liveramp, Techstars, and Broadview International, showcasing his expertise in finance, analytics, programmatic advertising, and sales training among other key areas.

His interests span across inside sales, enterprise sales, SaaS sales, client services, data and analytics, media buying, product strategy, and operations, reflecting his diverse skill set and broad industry knowledge.