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Max Markovtsev
Founder and President @ ORYX RESEARCH GROUP + CEO @ Purple Orange AI | Multidisciplinary Researcher | Futurist | Entrepreneur | Marketer
Max Mark is a seasoned Researcher, Marketer, and Entrepreneur with a rich background spanning over 25 years. With extensive experience in advertising and digital marketing, Max has successfully managed prestigious international and domestic client accounts, including renowned brands like P&G, Unilever, Wrigley, Nestle, and more. He has played pivotal roles in leading integrated strategies and business intelligence for the world's top three advertising agencies.
Max embarked on his career journey by spearheading Leo Burnett's operations in Russia at the young age of 20. Here, he oversaw the entire P&G account and set new standards in local TV production by creating highly acclaimed commercials for various brands. Upon relocating to the U.S., Max continued to excel, managing accounts like P&G Cheer and Luvs for Leo Burnett Chicago, and Wrigley International for BBDO. He later assumed a leadership role at J. Walter Thompson, driving strategy and business intelligence for the digital division in North America.
Transitioning from corporate roles, Max ventured into entrepreneurship by establishing an international marketing consultancy. Subsequently, he founded Purple Orange Group, a niche agency specializing in digital marketing and brand consulting. Noteworthy is Max's current involvement in an AI-focused project centered on enhancing Public Relations and Content Management, demonstrating his commitment to innovation and cutting-edge technologies.
In a recent shift, Max has redirected his focus towards his profound interest in Paleoanthropology and Human Evolution. In 2019, he founded Oryx Research Group, signaling his dedication to exploring the mysteries of our early ancestors and the evolutionary paths that shaped modern humans.
Max's educational foundation includes studying Marketing & Business Management at Moscow State University of Economics, Statistics, and Informatics (MESI), further complementing his extensive practical experience with theoretical knowledge and academic insights.