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Max Kalehoff
Vice President Marketing, Growth at Realeyes - Attention & Emotion AI
Max Kalehoff is a seasoned marketing executive and the Vice President of Marketing and Growth at Realeyes, a company specializing in attention measurement technology. He has a robust background in driving growth and strategic marketing initiatives across various industries.
Professional Background
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Current Role: At Realeyes, Kalehoff focuses on enhancing attention metrics for advertising, leveraging advanced data analytics to improve ad performance. His work involves integrating attention measurement into digital advertising strategies, which has become increasingly relevant in today's marketing landscape.12
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Previous Experience:
- Kalehoff Creative: Co-founder and advisor of this content marketing studio since September 2017, where he leads business and finance operations alongside consulting for industry groups on advertising trends.1
- SocialCode: Served as Chief Marketing Officer from 2013 to 2017, where he played a pivotal role in scaling the company to $1 billion in revenue by establishing partnerships with major corporations and enhancing product marketing strategies.1
- Syncapse: As Vice President of Product Marketing, he was instrumental in growing revenue from $0 to $10 million and managing key client relationships with brands like American Express and Samsung.1
- Nielsen: Worked as Vice President of Marketing after Nielsen acquired BuzzMetrics, where he helped establish it as a leader in brand monitoring.1
Education and Skills
Kalehoff's educational background complements his extensive professional experience, equipping him with the skills necessary for high-level marketing leadership. His expertise includes product marketing, sales enablement, and strategic partnerships within the tech and advertising sectors.
Contributions and Thought Leadership
Kalehoff is also active in thought leadership within the marketing community. He frequently shares insights on attention metrics and their impact on advertising effectiveness through various platforms, including LinkedIn. His recent posts highlight the importance of performance-driven data in AI-generated ad content and the significance of attention metrics in achieving business outcomes like sales growth.234
Overall, Max Kalehoff is recognized for his innovative approach to marketing and his ability to drive substantial growth through strategic initiatives in attention measurement and digital advertising.
