Max Henderson

Max Henderson is the co-founder and CEO of Hotpod Yoga, Europe's largest yoga business.12 Here are some key details about Max Henderson:

Background and Education

• Max studied economics and politics at university.3
• He has a background in management consulting and attended London Business School.1

Founding Hotpod Yoga

• Max co-founded Hotpod Yoga with his childhood friend Nick Higgins in January 2013.1
• Initially skeptical about yoga, Max was convinced to try it by Nick. After seeing the benefits firsthand, he became intrigued by the business potential in the yoga market.12

Role at Hotpod Yoga

• As CEO, Max leads on commercial and strategic aspects of the business.1
• He works on building and supporting the growing team at HQ and across the franchise network.1
• Max has been instrumental in expanding Hotpod Yoga to become Europe's largest yoga business, with 55 studios nationwide as of 2024.2

Entrepreneurial Approach

• Max has always been entrepreneurially inclined.1
• He and Nick identified problems and opportunities in the yoga market, which became the foundation for Hotpod Yoga.1
• They aimed to create an extraordinary yoga experience that would appeal to a large, diverse audience who might otherwise not be interested in yoga.2

Max Henderson's journey from management consultant to yoga business entrepreneur showcases his ability to identify market opportunities and build a successful, innovative company in the wellness sector.