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Max Hegerman
Insights, Strategy, Creativity and Innovation...
Max Hegerman is the Global Marketing and Communications Director at Livewire, a position he has held since January 2023.14 Before joining Livewire, he had a diverse career in marketing and communications, including roles such as Managing Director of Edelman Digital India and later Edelman Digital Australia.58 Max Hegerman also serves as a Non-Executive Director at Motorcycling NSW, a role he took on in May 2024.4 His LinkedIn profile is accessible under the username max-hegerman-70360a5.4
In his current role at Livewire, Max Hegerman is responsible for developing and implementing marketing and communications strategies for the company, which specializes in electric motorcycles.13 Livewire is a subsidiary of Harley-Davidson, Inc., and is known for its high-performance electric motorcycles designed for urban riding and beyond.36
Max Hegerman's background in strategic and creative leadership positions him well to contribute to Livewire's growth in the electric vehicle sector. His experience spans advertising, branding, and digital marketing, which are crucial skills for promoting Livewire's innovative products.27
