Max Ellberg

Max Ellberg is the co-founder and Joint Chief Executive Officer of Newgen Distribution AB, a leading distribution company that connects the Nordics and Baltics with advanced technologies.14 He founded the company in 2010 alongside Axel Diurson.3

Professional Background

Max Ellberg is based in Stockholm, Sweden, and has extensive experience in entrepreneurship, marketing communications, and sales management.5 As the Joint CEO, he plays a crucial role in the company's leadership and strategic direction.2

Company Overview

Newgen Distribution, under Max Ellberg's leadership, focuses on both B2C and B2B sectors.4 The company has grown significantly since its inception, now employing between 250 to 500 people.6 Newgen Distribution has established itself as a prominent player in the technology distribution industry, competing with companies like WYNIT, MYO, and Ingram Micro.7

Leadership and Recognition

Max Ellberg's leadership at Newgen Distribution has been well-received, with a current approval rating of 69% as CEO.7 His entrepreneurial skills and vision have been instrumental in guiding the company through its growth and expansion over the past decade.