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Max Bass
Vice President of Marketing at Immortals Gaming Club (IGC)
Max Bass is a dynamic professional with a rich background in marketing and media, driven by his passion for American culture and popular media. With a Bachelor of Arts degree in American Studies, Media, and Popular Culture from Lafayette College, Max has cultivated a strong foundation in the theories and practices that bridge the worlds of entertainment, media, and marketing. His educational journey has provided him with insightful perspectives on how media influences culture and vice versa, making him a valuable asset in any marketing role.
In his current role as Vice President of Marketing at Immortals Gaming Club (IGC), Max is at the forefront of the rapidly evolving gaming industry. Under his leadership, IGC has created compelling marketing strategies that resonate with audiences and elevate the brand's position in a highly competitive landscape. His ability to leverage data-driven insights to develop marketing campaigns that capture attention and generate engagement has significantly contributed to IGC's growth and influence in the gaming community. Prior to this, Max held multiple roles at VaynerMedia, where he honed his skills and built a solid reputation as a strategic marketer.
Max began his tenure at VaynerMedia as an Account Executive, where he was responsible for managing client relationships and executing marketing campaigns. His talent and dedication saw him quickly rise through the ranks to become an Account Manager, Senior Account Executive, Account Supervisor, and eventually, Account Director. Throughout his years at VaynerMedia, Max displayed an extraordinary ability to coordinate teams and manage projects that drove client success. His hands-on approach and exceptional communication skills allowed him to understand client needs deeply and tailor solutions accordingly, making him a trusted adviser in the agency.
Max's foundations in media and popular culture were solidified during his internships at prestigious media entities, including The Leonard Lopate Show and Studio 360 at WNYC Radio, as well as Atlantic Coast Radio. These opportunities allowed him to gain valuable experience in content production and media analysis, equipping him with the tools to navigate the complexities of the media landscape effectively. Max's journey through these different internship positions not only honed his skills but also inspired his future career path within marketing and strategic communication.